Google Web Designer is a program for Windows, Mac and Linux from Google for engaging, interactive HTML5-based designs and motion graphics that can run on any device.It is also a graphical design tool for creating HTML5/CSS3/Javascript banners and advertisements using animations and 3D transforms.

There doesn’t appear to be a great deal of buzz about this device and I haven’t discovered numerous case ventures that have made full utilization of it. Craig Buckler composed an audit of GWD for Sitepoint back in October 2013 and it didn’t get the best survey.

One idea. Any screen

It doesn’t matter how brilliant your work is if people can’t see it. Now everything you create is accessible on any screen – desktop, tablet or mobile – without compatibility issues.


Google Web Designer gives you the power to create beautiful, engaging HTML5 content. Use animation and interactive elements to bring your creative vision to life, and enjoy seamless integration with other Google products, like Google Drive, DoubleClick Studio, and AdWords

Editing Modes

  • Banner (Simple ad for specific dimension within an app)
  • Expandable (Ad expands when clicked and has a close button to shrink it back)
  • Interstitial (Full page ad that appears at some point in your app such as between page transitions, click a close button to continue flow of app)
  • HTML (Much simplified HTML starting point, not as focused on Google ad environment and fancy features)
  • HTML with Pages (Uses a ‘Page’ construct, allowing your ad to contain multiple pages within itself without browser refreshing)
  • CSS (Essentially a very basic text editor with little more than line numbers and color highlighting)
  • JavaScript (Same basic editor)
  • XML (Same basic editor)

Final Contemplations

This was a fun venture and GWD was just sort of natural, it took me possibly 5 hours aggregate time, including perusing help documents and viewing a couple Youtube features to make sense of the eccentricities (alongside composing this article and making the illustrations).

Since I’m more acclimated to the interface however, I can see myself attempting to utilize this for something greater and funner. For example, I’d like to build an extravagant menu with float and click impacts, and I’d want to see what the 3d capacities can do, and pushing the drawing instruments.