Six Free SEO Tools That You Should Be Using

The internet is blowing up with people and websites, with the new user joining daily as well as the launching of new sites. It is evident that there isn’t a shortage of content, the question is whether there is room for your content to be consumed. Ideally, SEO is the solution for sites to remain relevant and visible online, with tools from places like getting part of the job done.

If you are joining the SEO club, you are the reason for compiling this list of 6 free SEO tools you should try out.

Google Keyword Planner

Google Keyword Planner

You must have heard that keyword research is a fundamental concept in matters SEO. True to that, Google Keyword Planner is a trusted tool by Google that allows you to spot your favorite keyword phrases that search input on Google.

The most exciting part about this tool is that you can filter out your keyword results particular to your region/location, industry, topic, among others. The tool lets you input a seed keyword, then provides you with a lot of suggestions and synonyms that align to your initial search.

The best part about using Google Keyword Planner is that it is affiliated to Google, and Google being the most used search engines, the keywords you obtain from it are slightly in the eyes of Google and its users.

Google Search Console

Google Search Console

Google Search Console was formerly known as Google Webmaster tools and is the ultimate go-to tool for submitting your website to the Google search engine. This tool allows you to add a property, which usually is your website’s XML sitemap to enable Google to index your site correctly.

By submitting your XML sitemap to this tool, you can intentionally exclude pages you do not want showing up in your search results, which allows you to control and monitor how Google sees your website.

Besides, Google Search Console analyzes the queries on your site to check which ones are driving traffic from Google, helping you understand your audience’s search patterns.

Google Analytics

Google Analytics

Google Analytics might be the most basic SEO tool available online for experts and beginners alike. It is a report-generating tool that lets you in on the overall performance of your site. Google Analytics gives you an analytical report on organic traffic regarding where the traffic is coming from, and the particular content that draws the traffic to your site.

If not for anything else, use this tool to gather actionable insights on the areas you can improve the optimization of your site.

Screaming Frog Spider Tool

Although the screaming frog spider tool is a freemium tool, the free version is pretty useful in that you can crawl up to 500 pages, collecting critical data on every URL on your web pages.

With such capacity, you can check for SEO loopholes in your site with this tool, for example, title and meta descriptions errors, broken links, duplicate content, unnecessary redirects, blocked URLs by robots.txt files, 404-page errors, among other faults. This kind of audit on your site helps you avoid common SEO mistakes that can potentially hurt your ranking on search engines.

Google Trends


As suggested by the name, Google Trends is an SEO tool that helps you remain up-to-date with the latest trends on the internet. It has been used for a long time by website owners as a prime spot for rich, popular keywords for specific industries.

Google Trends highlights the latest trends by capturing the conversations on different social media platforms and other sites. It is necessary that you remain up-to-date with the help of this tool, which further helps you anticipate future trend within your industry. This way, you can generate relevant and timely content that will still be relevant in the future.

Moz Open Site Explorer


Moz Open Site Explorer is an SEO tool by Moz which helps with building Domain Authority for websites, which is about how trustworthy and reputable your site is.

Simply put, Moz Open Site Explorer is a backlink analysis tool, and since domain authority is built through link earning, link building and internal linking, this tool focuses on these very areas. Moz Open Site Explorer provides you with metrics reports that approximate the link equity on your site.

Besides, the Moz toolkit will also provide you access to Keyword Explorer which can help you with the keyword research process.

SEO should be an ongoing process of improving your website’s organic ranking on search engines and finding new opportunities to create content for an expanded audience reach in meaningful ways, and with these free tools, you will do just fine!

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