I would hook into the wp_head action. I would place this in a plugin so as to abstract it from your presentation layer. This allows for scalability and changing of themes. This also prevents any analytics collateral damage if a step is missed in migration from one theme to the next.
1 2 3 4 5 6 7 8 | add_action('wp_head', 'wpse_43672_wp_head'); function wpse_43672_wp_head(){ //Close PHP tags ?> ADD YOUR PLAIN HTML CODE HERE <?php //Open PHP tags } |
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